How to raise your prices and still get more customers?
Updated: Jun 2
“You’ve probably done what many small business owners do, and that’s focused on the craft (repairs and customer service) but neglected the business side (marketing and systems).”
4 steps to transforming your business into the best cell phone shop in your city
Why are some repair shops always full and expanding to new locations while others fail?
There is a system that successful stores install to attract more customers and sell more products. This system creates consistent marketing and upsells to improve customer spending. It also utilizes free advertising and customized technology to cut expenses and increase efficiency.
Once this system is implemented your business will have enough customers that it will be able to raise prices rather than lower them. And your customers will be willing to pay more just because they want to do business with the best.
We’ve seen struggling businesses go from the brink of bankruptcy to doubling sales in 1 month, and it doesn’t cost a thing.
Here is the blueprint.
1) Define your services and be prepared to make customer satisfaction your priority. Use only high-quality parts for repairs and be courteous to every customer (yes, even the troublesome ones) because word-of-mouth advertising works and in the digital age you want to avoid negative reviews at any cost.
Would you trade $100 for $1000? Then issuing a credit or a refund to make a customer happy and avoiding a negative review is worth it. Many shoppers start their search online, and reviews are a big influencer in their decision on which shop they will do business with. Take this very seriously; otherwise, you will lose customers you never knew you had.
2) Create a website that will become a salesman that never sleeps. Your services, products, and prices should be visible on the web. It’s like being open 24/7 and being visible to more customers.
You may think posting prices will make it easier for competitors to underbid and steal your customers and in some cases, it will. But, there are plenty of customers willing to pay extra for the excellent service other customers have mentioned in their reviews (see step #1).
Additionally, by posting your products and services online, you can upsell additional products and services. Think about a customer looking to fix a screen but ends up buying another phone because they saw it on your website. Or a customer looking to downgrade service and trades an iPhone 12 for store credit, which they then use to purchase a new device from a cheaper carrier.
There is a reason winning businesses have websites with their products and services. It works!
3) Use free advertising. It works!!! Each customer that walks out of your store is a potential billboard.
Offer your customer a small discount ($5-10) for a positive Google review and a Facebook like. Each time this is done, you gain free exposure and a word-of-mouth referral to all of their friends.
Additionally, positive Google reviews will rank you higher in Google search results. So when someone finds your Google Business page, they will also see your excellent reviews and compare you to the business with bad/no reviews.
Your Google Business page will also refer them to your website where they can shop your products and services while your competition only offers a single-page website without much information. Who would you rather do business with.
Eventually your excellent reputation will attracts more customers who prefer quality over quantity. The type of customers who equate cheap service with low quality and understands that quality service comes with a premium price. This will allow you to keep your prices steady or even raise them which means less work and higher returns.
4) Manage your time better. This is very important for any business. 80% of the time spent during a day is on things you didn’t plan on happening. So the more things you can anticipate and plan for, the better.
Many times businesses will do everything right, and customers will flock to their business. But this leads to poor customer service and lower quality standards.
Because they weren't ready to handle the extra business.
It's very important to implement systems so you can better handle a higher customer load.
First, create a pre-recorded message that all callers hear when they call. Direct them to your website to check prices and to schedule service orders. Callers should still be able to speak to someone at your store but if you can get 1 out of every 4 callers to help themselves that could end up saving you a lot of time.
Next use a management system that keeps your business organized. To avoid using multiple management systems use an all-in-one service like 3web1 that has many features needed to publish cell phone websites, manage inventory, and organize your orders.
Following these steps can make a difference. Adding 1-2 customers a day results in an additional $75-$100 daily profit, $1,500-$2,000 monthly, and $18,000-$24,000 yearly.
These small things you do each day adds up over the course of months and years. It’s what separates the struggling store owner from the one that can afford to hire help and take vacations.
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